![]() In short terms we find logos of similar business’ and critique them, and collate a collection of ideas. This is where we seek and find other logo’s similar in the clients industry to get some ideas and inspiration. If you can convince your client to invest the extra budget some external research can be carried out. Research includes general reading on the industry, analysis of current and future industry trends, sometimes the businesses history, its competitors. Initial ResearchĪfter establishing the design brief, getting to understand your client’s businesses is the next important step. It’s critical to really understand your client very thoroughly before you get started. ![]() This is where you must establish the design brief. The initial growth of information from the client is the most important step, it should be a face to face interview or if that can’t be done then a questionnaire. It takes careful planning, hard work and an understanding of the client’s requirements and wishes, but ultimately you are there to give them what they need, not what they want. This post explains our design process in getting to a professional logo design. They have no idea how long it takes, the amount of hours invested into creating and delivering a logo that is unique and will stand the test of the time. When clients ask for a quote and I tell them, they usually respond saying ‘Oh, that’s too much money’. What is frustrating about being a designer is most clients have no idea the process involved in designing a professional logo.
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